Why Front-of-Store Ads Are Grabbing Consumers' Attention

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Advertising company StoreBoard Media has been running in-store billboard displays on security pedestals for clients like Johnson & Johnson, Alberto Culver and Cadbury. Located at the front entrances of major drug store chains, this type of media buy allows marketers to catch consumers’ attention the moment they walk into the store. StoreBoard Media, which boasts about 13,000 retail locations within its network, runs displays one advertiser at a time (per store) to “reduce clutter,” said company president Rick Sirvaitis (pictured far left).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in