Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amid an organized effort to boycott Facebook for mismanaging hateful and misleading content on its platform, Unilever was one of the first major companies to put a pause on its U.S. social media ad spend. Those measures are in place until the end of 2020.
During Adweek’s NexTech 2020 virtual summit, the British-Dutch CPG manufacturer said the decision is not part of an official movement. Rather, it’s the latest development in an ongoing discussion around brand safety in an evolving media ecosystem.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in