Why FedEx's Transportation of $1 Billion in Egyptian Artifacts Is Big for the Brand

'There’s no standard service for 3,000-year-old artifacts'

FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic wreckage, endangered sea turtle eggs and the Vince Lombardi trophy.