Why FedEx's Transportation of $1 Billion in Egyptian Artifacts Is Big for the Brand

'There’s no standard service for 3,000-year-old artifacts'

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FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic wreckage, endangered sea turtle eggs and the Vince Lombardi trophy.

Even so, execs at the global company had to draw up a new battle plan when they agreed to sponsor the exhibit, King Tut: Treasures of the Golden Pharaoh. For the show that opened March 24, FedEx shipped $1 billion worth of antiquities from Cairo to California, some of those items never before traveling outside Egypt.




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