Why Is Every Car on the Road Black, White, Gray or Silver?

Color choices reveal more about you than you'd think

Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame your tired commuter eyes: For the last five years or so, the neutral palette has literally ruled the road.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.