Why Every Brand Should Be Watching the Emerging Beauty Industry

Adapting, engaging and personalizing at the speed of selfie

Modern beauty brands don't just engage with their customers. They learn from them. Getty Images

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself.

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@andjelicaaa Ana Andjelic is a strategy executive, Forbes CMO Next and the author of The Business of Aspiration, available for preorder now.