Why Employees Are the Best Link Between Brands and Customers

Open dialogue fuels trust-based marketing relationships

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter Mühlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted.

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