Why Employees Are the Best Link Between Brands and Customers

Open dialogue fuels trust-based marketing relationships

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One of the most effective marketing tools brands have at their disposal as the trust economy unfolds is their workforce. Peter Mühlmann, founder and CEO, Trustpilot, a global online review platform, says that since brands are constantly being talked about by consumers, they need to participate in that dialogue in order to be a trusted.

“The brand is no longer what they say it is, it’s what the costumer says it is,” said Mühlmann in an interview after a panel called “Anxiety in the Security 3.0

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