Why Does Pizza Hut Want an NFL Sponsorship When Papa John's Doesn't?

Slipping viewers aside, it's still a big pie

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According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while watching a game.

That’s a lot of pizza. And, no doubt, it’s also among the motivators behind Pizza Hut’s decision to sign on as official pizza sponsor of the NFL, a deal announced earlier today.

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