Why Does Pizza Hut Want an NFL Sponsorship When Papa John's Doesn't?

Slipping viewers aside, it's still a big pie

According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while watching a game.