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This past May, women’s sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system, but that didn’t quite work out. Unbound submitted its ads to the MTA and Outfront Media, the organization that manages the MTA’s advertising and enforces its guidelines, and heard shortly thereafter that the ads would not be allowed to run as they were.
Why? They were deemed by the MTA and Outfront to be “too sexual” and were therefore not approved to run on any NYC subways.
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