Why Did JWT Just Launch a Print Women's Magazine?

Innovation director Lucie Greene fills us in

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J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using data, insights and trends garnered from the agency's innovation group, the result, Glass, is meant to be a "more diverse and future-facing" version of a typical women's glossy magazine.

Inside the pages readers will find essays from the likes of Thinx's Miki Agrawal, author Rebecca Traister and even JWT's worldwide CEO Tamara Ingram.

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