Why Did BFGoodrich Toss a Truck Tire Out of an Airplane?

The story behind the big radial free-fall

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So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff like pinch shock, tread puncture and sidewall splitting? Not if it’s real attention you want, you won’t. Better do something more interesting with that tire.

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