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Specs
Name Detavio Samuels
Age 35
New gig President, Interactive One and One Solution/OneX
Old gig President of GlobalHue
Twitter @detavio
Adweek: You've launched a branded content studio that targets black consumers. What is different about marketing to this demographic?
Samuels: In an ideal world, the story will come out of culture that will be relevant for more than just people who are of African-American ethnicity.
Stories that are coming out of black content and lifestyle are hot right now.
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