Why CP+B Decided To Bail On Building An L.A.-Area Agency

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Shop falls short in new market but finds it’s already ‘proven its case’

Crispin Porter + Bogusky’s success failed to translate to Los Angeles, where, after three years, billings were still only half of what the agency had projected they would be after just one year. During that time, the Miami-based agency, which had hoped the L.A.

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