Why CP+B Decided To Bail On Building An L.A.-Area Agency

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Crispin Porter + Bogusky’s success failed to translate to Los Angeles, where, after three years, billings were still only half of what the agency had projected they would be after just one year. During that time, the Miami-based agency, which had hoped the L.A. presence would boost its national image, gained worldwide recognition for work for Mini Cooper and Ikea.

So, as executives were looking at a three-year commitment for new space, CP+B decided to pull out everything but media from its Venice, Calif.,

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