Life After Lockdown

Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Most Americans don't like or trust pharmaceutical firms, but maybe a needle stick can change their minds

Not since the polio vaccine breakthrough of the 1950s has the pharmaceutical industry had the chance to look as noble as it does now.Photo Illustration: Trent Joaquin
By Robert Klara

February 26, 2021

On Dec. 8, 2020, a 90-year-old woman sat in a high-backed chair at the University Hospital in Coventry, U.K., and entered the history books.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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