Why Coronavirus Is Shaping Up to Be the Third Rail of Marketing

Spooking consumers into spending money is never a good idea

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The casual observer might be tempted to think the burgeoning coronavirus crisis represents a rare marketing or advertising opportunity. After all, if a brand happens to already make a product that cleans, disinfects and kills germs, wouldn’t it be logical to fortify that messaging by talking about a product’s efficacy against the coronavirus?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in