When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach

How to influence change through consumer power

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Life is short and the shelves are stocked aplenty with good enough alternatives. Getty Images

It wasn’t Kanye’s announcement that he was running for president that led to this defense of cancel culture, but it could have been.

@SethMatlins Seth Matlins is the evp, cultural strategy and insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights.