Why Companies Want Clorox as Much as Consumers Do (If Not More)

Working with the trusted brand has become a deeply coveted corporate partnership during the pandemic

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Consumers are desperate for Clorox, and so are brands.

More valuable than the disinfecting wipes and sprays, though, has been the sense of safety and security that’s become wrapped up with the Clorox brand. In late May, for instance, a Harris Poll found that U.S. consumers ranked Clorox second on a list of the most essential companies during the pandemic. Only the United States Postal Service placed higher.

And it’s that aura of protection against the virus that other businesses badly want a piece of—especially as people start reemerging from their homes.

Since the outset of the Covid-19 pandemic, Clorox has had no trouble moving product.

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