Why Companies Need to Take the Lead in the Plastic-Free Movement

Brands are not the only culprits in this crisis, but they are one of the most influential

It’s no secret that there’s been an enormous cultural and consumer reckoning with our plastic usage. According to some estimates, roughly 8 million metric tons of plastic makes its way into the ocean every year, and by 2050, there will be more plastic than fish in the water. Even in the face of these alarming statistics, the World Wildlife Fund predicts that the amount of plastic production is actually expected to grow 40% by 2030.