Why Comedy Central Keeps Bringing Its Presidential Library of Trump's Tweets to Life

The exhibition just made its SXSW debut, but it's the sixth time the channel has constructed it

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Brands dedicate entire teams to brainstorming new, unexpected activations for SXSW, often specifically designed to inspire shock and awe. Viceland, for example, decided to create an entire roller skating rink out of an Austin parking lot. Michelob Ultra gathered together thousands of attendees for a guided sunset meditation. But ever since November 2016, one thing has never failed to capture the attention of America: the president’s tweets.

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