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When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly joining the executive table with CEOs, per a survey being released this week by executive search consulting firm Spencer Stuart.
The annual survey is based on the responses of 203 marketers, of which 54 percent are CMOs and 46 percent hold other marketing titles. The findings will be incorporated into Spencer Stuart’s eight annual CMO Summit, taking place on June 2 in New York.
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