Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

How the detergent has reigned for 68 years

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Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide.

Photo: Nick Ferari

Even if you're really into clothes, it's hard to dig something like laundry detergent. And yet Tide, that orange box of soap from Cincinnati, has somehow transcended the chemical category to become a comfort brand.

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