Why Clients Withhold Ad Spending Online

NEW YORK It’ll come as no surprise to even the most casual industry observer that many marketers are shifting more of their ad dollars online. And perhaps even less surprising is that there are significant obstacles preventing an even greater flow of dollars to the Web.

So the release last week of a McKinsey & Co.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in