Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Shay Mitchell explains why "real" images draw more eyeballs than fancy ones

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For a celebrity founder who counts 27.4 million followers on Instagram—and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform—it’s logical to assume that Shay Mitchell’s upstart company Béis sinks major money into the colorful luggage and travel accessories shots that wind up online.

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