Why Cadbury Is 'Breaking' Its Own Ads

Chocolate maker says 'glitchy' creative is part of a bigger play to become a more 'participative' brand

In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors.

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