Why Cadbury Is 'Breaking' Its Own Ads

Chocolate maker says 'glitchy' creative is part of a bigger play to become a more 'participative' brand

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!