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Summer is nearly over, and the schools are beginning to return across the U.K. which means the need for new school uniforms and clothes after the kids took another stretch during the holidays.
Unlike in the U.S. where, according to Deloitte, spend is expected to reach $32.5 billion this year, back to school shopping hasn’t previously been much of a boon for British advertisers. The standard U.K. campaign sees a few major retailers hire a studio or someone’s backyard to film a couple of children wearing different garments from their new range while dancing/playing along to some funky ’60s song.
It’s
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