It might be sunny in July, but winter is finally here. I’m not talking about the Season 7 premiere of HBO’s Game of Thrones (although I was one of the 16.1 million total viewers).
Winter is here for marketing.
The data points have been around us for a while. “Data is the new oil” was a headline story in the Economist in May 2017. Wall Street certainly thinks data is valuable and has been voting with its dollars, making Apple, Google (Alphabet), Microsoft, Amazon and Facebook the top five most-valued companies on the planet with a combined market capitalization of $3 trillion.