Why Brands Need to Target the Nerdier Segment of Their Consumer Base

And how they can go about doing that

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

D&D. MCU. Hall H. Naruto. PogChamp. If you know these terms, chances are you’re a nerd. While nerds used to be thought of as basement-dwelling, Steve Urkel glasses-wearing, awkward stereotype, nerdiness is now a badge of honor. Nerd culture has infiltrated mainstream culture, creating countless avenues for brands to leverage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in