Why Brands Need to Market Experiential Campaigns Like Products

Testing and measuring experiences will help them grow

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The success of the world’s greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world’s most innovative brands are capitalizing on the Experience Economy and consumers’ desire to spend their resources on live experiences, and they are diving headfirst into experiential marketing with branded experiences and events. Coincidently, one could draw many parallels between the processes of product development and the creation of branded experiences in real life.