Why Brands Need to Find Ways to Connect With Hispanic Consumers

By recognizing audience preferences, they’ll be able to forge a deeper relationship together

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

As the United States begins National Hispanic Heritage month, both consumers and brands should take the time to reflect on what it means to be Hispanic in the U.S. and how can brands better engage and empathize with this 18% minority voice in America.