Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

This will resonate greatly with Hispanic audiences in particular

Three fingers pointing up
There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images

For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult.

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@Analopezh Ana López is marketing director of Prisa Brand Solutions in the U.S. and a digital marketing/communications consultant.