Why Brands Are Clamoring to Work With Gwyneth Paltrow's Goop

Tumi, Dyson and Tito's Vodka will sponsor site's first wellness summit

Gwyneth Paltrow’s lifestyle brand, Goop, sometimes gets mocked for its unorthodox cleanses and steams, complex diet plans and high-priced luxury goods, but to the site’s loyal followers, it’s no joke.