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Lacta, a Greek chocolate brand owned by Mondelez, is known for its sentimental and romantic advertising, even winning awards at Cannes Lions for its entertaining love stories. Its recent film appears to be another installment in that genre: a couple fall in love on an idyllic beach, the man telling the woman, “I want you to be mine.”
But this story doesn’t have a happy ending. The man becomes possessive and controlling, monitoring his partner’s movements, accusing her of lying and isolating her from family and friends.
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