Why Brand Transformation Can Only Happen With the Demise of Silos

Effective sales, service and commerce need free data flow

COLOGNE, GERMANY—With data at the forefront of conversations about the future of marketing at the DMexco conference in Cologne, Germany this week, Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue only if legacy insight silos collapse.