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Last April, Bed Bath & Beyond began to quietly expand the square footage of furniture displays (“vignettes,” it calls them) at its thousand-plus locations in North America. On a call with analysts, CEO Steve Temares explained that “the goal of this pilot includes raising awareness of our growing furniture business,” adding that the stores will be showcasing “real furniture, not utilitarian furniture.”
Now, nearly a year later, it looks like real furniture has become a really big deal for the big-box retailer.
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