Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement

Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That chance encounter planted the creative seeds for the agency's first campaign for the semiconductor manufacturer, which breaks Monday.