Why Bacardi Doesn't Need a Global CMO

Spirits giant creates two top roles, eliminating global-regional divide

Two months ago, new Bacardi chief Mike Dolan shook up its agency relationships by consolidating work at BBDO and OMD. Since then he has focused on his own ranks, announcing a reorganization that cuts out the role of a central CMO in favor of two regional top marketers who report directly to Dolan.

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