Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Several minutes into the 1964 movie Goldfinger, James Bond (played by Sean Connery) saunters through MI6 and asks Q what's become of the Bentley he always drives. "Oh, it's had its day, I'm afraid," sighs the faithful R&D man, leading 007 over to a sleek new silver sedan. Instead, says Q, "You'll be using this Aston Martin DB5."
The scene, which continues with Q demonstrating the car's "modifications" like revolving license plates and retractable bumper machine guns, is a classic of postwar cinema.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in