Why Aston Martin Is Marketing Its 'Most Important Car' Ever to Young Female Drivers

James Bond's ride shifts into a new gear

Several minutes into the 1964 movie Goldfinger, James Bond (played by Sean Connery) saunters through MI6 and asks Q what's become of the Bentley he always drives. "Oh, it's had its day, I'm afraid," sighs the faithful R&D man, leading 007 over to a sleek new silver sedan. Instead, says Q, "You'll be using this Aston Martin DB5."