Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?

For Porsche, Cheetos and many others, 2020 is the year of the comeback

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When insurance giant New York Life airs its 60-second spot between the first and second quarters of Super Bowl LIV on Sunday, it will talk about its 175th anniversary as a company that, in its own words, “helps people act on their love.” But this big birthday is actually the second notable milestone the insurance titan reached in 2020.

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