Why Are Audi and Pirelli Tires Making Stylish Italian Clothes?

Outerwear designed to boost brand's image

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German carmaker Volkswagen is once again looking to Italy to bulk up its portfolio, according to The Wall Street Journal.

After purchasing luxurious Lamborghini and the motorcycle company Ducati over the years, Volkswagen is now pairing its luxury Audi line with Pirelli tires to create some sweet duds in a joint merchandising venture.

Pirelli has been making clothing for years and has a store in Milan's famous shopping district. Now it will design outerwear for the German car brand, including a jacket, scarf and hat, which will all be available through Audi and in the Pirelli store.

The tire brand already has its own line of products called PZero, which launched in 2002.



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