Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey

Pairing has the potential to create a seamless commerce interface

Getty Images, Magneto

Clark W. Griswold’s Christmas was in jeopardy—he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the holidays. So what did Clark do in the face of this adversity? In his own words, “I simply solved the problem. We needed a coffin… er, a tree. There are no lots open on Christmas Eve. Lewis burned down my tree so I replaced it as best I could. Voila!”

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@kpe Kevin Eichelberger is the co-CEO of Blue Acorn iCi. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn.)