Why a TV Show Sponsored a Wikipedia Edit-a-Thon

Paramount Network's American Woman hopes to change perspectives

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Female entrepreneurship. Second-wave feminism. Women who broke the glass ceiling in industries far and wide. Odds are the Wikipedia entries for these topics were written and edited by men. In fact, only about 16 percent of contributors in the U.S. are female (that’s a top-end estimate; the numbers are much lower internationally).

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.