Why 2017 Must Be the Year Marketers and Media Rebuild Trust

The post-truth era has to end now

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In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill. We even lost Abe Vigoda, who in recent years was perhaps most famous for being the subject of IsAbeVigodaDead.com. And yet, as sad as it is to not have these luminaries with us, what I miss most in 2016 is the loss of trust.

David Berkowitz

Trust has been eroding for years, but 2016 felt like the tsunami that wiped away whatever was left.



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