Who's Responsible for Racy Content?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WASHINGTON When a marketer sponsors a show, is that company responsible for all the content that appears in the program?

This thorny question in an age of heightened concern about sexual and violent content that can be seen by kids surfaces with the upcoming July 19 premiere of Mad Men, a term coined in the late 1950s to describe the advertising executives of Madison Avenue, according to the online video promo for the new AMC drama.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in