WHO'S LAUGHING NOW?

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Moffatt/Rosenthal continues its twisted take on advertising icons in a new self-promotion piece.
A one-page ad shows a doughy cartoonlike character with a strong resemblance to the Pillsbury Dough Boy trapped in a microwave oven. The little chef seems terrified as he presses up against the glass.
A human hand appears ready to press the start button. Below the photo illustration, text reads, “If it isn’t fresh, kill it,” ostensibly referring to advertising ideas.
The Portland, Ore.,


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