WHO'S KIDDING?



Midwest Express Airlines formally introduces itself this week to travel-weary, (and sometimes skeptical) New Yorkers who conduct business in Chicago and Milwaukee and w

The airline – which flies to 22 U.S. markets from General Mitchell International Airport, located south of Milwaukee.
A new TV and print campaign created by Bender, Browning, Dolby & Sanderson/Chicago promotes Midwest Express’s standard coach-fare non-stop service, which includes all two-across leather seats, gourmet meals and complimentary wine and champagne.
The TV spot takes its ‘You’re Kidding’ title from a traveler’s reaction to the service features. The spot breaks today on New York network affiliates and cable stations. Print ads will run in USA Today.
Copyright Adweek L.P. (1993)