FOR WHOM THE LION ROARS



To offset the cost of entering award shows, some agencies limit the number of entries to include only the best of the best. But agencies like Fallon McElligott

A solution, offered by the company that produced some of the Lee Apparel Co. work for Fallon, was that the production house would enter the ads it had produced and pay the fee.
One problem: the Lee jeans ad, titled ‘Shower,’ won a Gold Lion at the Cannes festival and the production house, London-based Park Village Productions, (and the British ad community) was credited with the win.
‘We’re kicking ourselves now,’ said one Fallon source. ‘The press is reporting only four gold lions were awarded to U.S. agencies. Well five U.S.-created ads were honored and ours was one of them.’
Copyright Adweek L.P. (1993)