Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Today is National Guacamole Day, and Wholly Guacamole is celebrating the occasion with what is now a rare 2020 find: an in-person pop-up.
The refrigerated guacamole brand is hosting the Pit Stop, a daylong drive-thru and walk-up stand at the Legacy West shopping mall in Dallas, offering free guac and chips to consumers. The activation comes after the MegaMex-owned brand unveiled new packaging in early September.
“The Pit Stop celebrates the convenience of Wholly Guacamole products while giving local residents a fun and socially distanced way to enjoy our favorite food on this annual holiday,” senior brand manager Diana Pusiri said in a statement.
To ensure consumer safety and limit physical contact, the brand is serving the chips and guac in closed to-go containers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in