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Crispin Porter & Bogusky celebrated the biggest win in its history last week when it landed Checkers Drive-In Restaurants’ $8 million account.
The other finalists were Fricks/Firestone in Atlanta and West-Wayne of Atlanta and Tampa, Fla.
Originally reviewing only its creative account, the Clearwater, Fla.-based Checkers eventually decided to put its media buying up for grabs as well. Western International Media previously had those duties.
“All three agencies made a strong case to handle the media as well,” said client marketing director Bo Young.
“We’re known as a creative shop, but we’ve always believed that we’re terrific at everything,” said CP&B creative director Alex Bogusky.
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